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Legal Content Writing | Blog Writer for Attorneys | Law Firm Content Management | Digital Marketing for Lawyers

LCW is a boutique legal content writing and law firm marketing & branding agency specializing in working with solopreneur lawyer brands...finally!

LCW
Legal Content Writer HQ

I'm Staci, a law firm content marketing baddie!

With 17 years of professional content writing experience and certificates in Paralegal Studies, Blogging, and Proofreading, Legal Content Writer HQ will blow up your law firm's blog. I am a former Sr. Paralegal and long-time writer for Lexicon Legal Content. I've also spoken around the country about every angle of digital marketing. Legal Content Writer HQ is my brand spankin' new start-up!

The LSAT didn't go too well for me...but I did score in the top 2% on the GRE's writing section. On top of that, I'm a published book author and--wait for it--poet! The longest thing I ever wrote??? My Sociology honors thesis...a 100-page deep dive into the legal profession. I probably know your pain points better than you do!

Fun fact: The ''ABA Journal'' published a letter to the editor I wrote wayyy back when I was fresh out of college. Finally (and this is important), I know *a lot* of lawyer jokes!

Legal Content Writer HQ

Why your law firm's blog content is a snooze-fest...

Your attorney blog reads like a stale piece of toast. In the real world, people ''get paid,'' but on a law firm's blog they ''seek compensation.'' Boo!

''Five Texas Divorce Tips''...really? FYI: Lawyers can work the clickbait too. How about ''Five Insider Tips for a Fast & Furious Texas Divorce''?

Yes, have a call-to-action and a sales funnel, but don't belittle people with two paragraphs of mediocre content followed by a two-paragraph sales pitch.

Content marketing is about building real connections with real people...not regurgitating one generic, faceless article after another.

Legal Content Writer - Law Firm Marketing 5

Monthly Packages

$
  • ๐Ÿ‘‘ The RBG ๐Ÿ‘‘

  • $ 1295
    Monthly
    • 4x curated 1,500-word blog posts
    • Strategic keyword and hyperlink placement
    • Search engine optimized (SEO)
    • Well-researched, fluff-free content fit for human consumption
    • Promoting and sharing your content (posting to Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social sites…includes branded images)
    • Posting to WordPress (includes additional SEO juice like meta data and alt tags)
    • Repurposing each article into a podcast episode and YouTube video
    • Monthly reports to track progress of these marketing efforts
  • ๐Ÿง‘๐Ÿพโ€โš–๏ธ The Thurgood ๐Ÿง‘๐Ÿพโ€โš–๏ธ

  • $ 495
    Monthly
    • 4x curated 1,000-word blog posts
    • Strategic keyword and hyperlink placement
    • Search engine optimized (SEO)
    • Well-researched, fluff-free content fit for human consumption
    • Promoting and sharing your content (posting to Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social sites…includes branded images)
    • Posting to WordPress (includes additional SEO juice like meta data and alt tags)
  • ๐ŸŽฉ The Honest Abe ๐ŸŽฉ

  • $ 195
    Monthly
    • 2x curated 1,000-word blog posts
    • Strategic keyword and hyperlink placement
    • Search engine optimized (SEO)
    • Well-researched, fluff-free content fit for human consumption
Law Firm Content Writing | Blogging for Attorneys | Law Firm Content Strategy

Are you one of the 28% of lawyers who feels that your biggest marketing concern is competing with the mega firms' spending?

According to the American Bar Association, solo practitioners have the lowest confidence levels (2.7 out of 5) in their marketing's effectiveness, while big law firms are the most confident (3.4). You can win with quality over quantity, by using your content to build relationships, earn trust, and turn clients into superfans. Remember the bigger a law firm gets, the harder it is for them to innovate---this is YOUR race to win!

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Other Stuff

&
๐Ÿ•ต๏ธโ€โ™€๏ธ Online presence audit
๐Ÿคนโ€โ™€๏ธ Full scope content management (organic content, social media, press releases, law school scholarships, guest blogging, etc)
๐Ÿ’ป Website creation (SEO site + expertly-crafted copy with smart sales funnels)
๐Ÿช„ Webpage copywriting
๐Ÿ’„ Brand consulting, rebranding strategy
๐Ÿฆ„ Content reviews/make-overs (content repurposing, reposting, culling, making unicorn babies, etc)
๐Ÿ™‹โ€โ™€๏ธ Lead follow-up email campaigns
๐Ÿ“– Freebie ebooks (“lead magnets”)

The Verdict

V

"Staci did a great job on my blog posts. She brought new insight and creative writing to the work. She was also very easy to work with."

Blogging, Elance Client

"Way beyond my expectations. Kept me posted on her progress...very professional...Great job!"

Ebook Creation, Elance Client

"Staci is a great writer and very easy to work with! I enjoyed having her work on my project very much!"

Ebook Creation , Elance Client

"Outstanding in every aspect...efficient, on time, good content researcher...I would not hesitate to recommend her work."

Ebook Creation & Blogging, Elance Client

"Excellent work by a qualified professional. Quick turnaround and extremely pleasant experience with great results."

Blogging, Upwork Client